Webinar: How to create and sustain a customer-led business

IMD’s Martin Hilti Professor of Marketing and Change Management, Seán Meehan, and Charlie Dawson, founder of the pioneering customer-led consultancy, The Foundation spent years researching how some companies become customer-led, why they are so rare, and why it is so difficult to sustain. Hear more about their findings in IMD's Book Talks Webinar.


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