Commentary

Webinar: How to create and sustain a customer-led business

IMD’s Martin Hilti Professor of Marketing and Change Management, Seán Meehan, and Charlie Dawson, founder of the pioneering customer-led...

The end of Amazon?

Even though Amazon is experiencing extraordinary growth, has plentiful reserves and is much admired, is Andy Jassy inheriting a poisoned...

Learning from Tesco, AO and more

What leaders say (and perhaps think) their company does and what it actually does can often be at odds. There is often a saying/doing...

Going from 'good' to 'great'

A ‘good’ company does an OK job for its customers. It gives them what they expect in ways that are reliable, trustworthy, good...

Seán on The Customer Experience Show

Seán talks to Michael Virardi on The Customer Experience Show, covering the difference between customer-led and efficiency-led belief...

Charlie and Seán on Thinkers50

Charlie and Seán show how companies can overcome challenges to become truly customer-led, covering what it really means, why it's so rare...

Review: 'Refreshing and Admirable'

The Customer Copernicus was recently reviewed by John Dore for Wave Your Arms, who said, "Dawson and Meehan have done something...

Who is Football For?

The European Super League – purposeful business 1, shareholders-in-charge 0 The ESL Football Club owners are not bad people. They are...

Lessons in leadership from Star Wars

Charlie Dawson spoke to Sally Percy at Forbes about the leadership lessons that can be taken from the unlikeliest of places - Star Wars....

Charlie on The Places We'll Go Show

Charlie talks to the School of Marketing, explaining the power of seeing the world from the outside-in, how being customer-led really...