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Aug 10, 20211 min read
The Glasgow Neonatal Unit
This is a story about a policy change in the Neonatal Unit of The Royal Hospital for Children in Glasgow. That might sound like a...
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Aug 10, 20211 min read
An Introduction to the Series
There are a great many stories about customer pioneers that we couldn’t fit into the book. This is a series through which we can share...
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Jun 29, 20211 min read
Webinar: How to create and sustain a customer-led business
IMD’s Martin Hilti Professor of Marketing and Change Management, Seán Meehan, and Charlie Dawson, founder of the pioneering customer-led...
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