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An Introduction to the Series

Updated: Nov 8, 2021

There are a great many stories about customer pioneers that we couldn’t fit into the book. This is a series through which we can share them, showing how the framework we developed in writing the book can be illustrated with a growing collection of shining, fresh and interesting examples.

Of course not everyone reading these will have read the book. Even those who have won’t remember every detail. So this note is a foreword to the series, to each of the stories explaining the essential elements of the journey from conventional self-interest, seeing the world from the inside-out, to genuine customer-led pioneering leadership, seeing and believing in a world that works from the outside-in.

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